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Ticketmaster Says Most Bruce Springsteen Tickets Go for Under $200, and Only 11% are Part of Controversial ‘Dynamic Pricing’ Program

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In the wake of an ongoing furor over “dynamic pricing” for Bruce Springsteen’s tour, Ticketmaster took the unusual step Sunday afternoon of releasing some statistics about costs and percentages for the dates that went on sale last week. Downplaying the number of controversial “platinum” tickets with variable prices that reached as high as $5,000 apiece on the first day of on-sales, Ticketmaster says those represent only 11.2% of the overall tickets sold.

By the ticketing service’s calculations, that left the other 88.2% of tickets sold at fixed prices that ranged from from $59.50 to $399 before added service fees.

Ticketmaster further says that the average price of all tickets sold so far is $262, with 56% being sold for under $200 face value.

Although the service does not dispute reports of tickets being priced through the platinum program for high as $4-5K, Ticketmaster is claiming that only 1.3% of total tickets so far have gone for more than $1,000.

Ticketmaster is releasing this information after five days’ worth of popular outrage over the priciest ducats, and in advance of a majority of cities on the tour going on sale later this week. On-sales for the 2023 U.S. tour are being staggered over 10 days, and the company has a big interest in making sure upset fans aren’t dissuaded by believing all the hundreds of thousands of tickets yet to go on sale will be sold for the amounts that have been making headlines.

The service further broke down the percentages on the 56% of tickets it says were sold for under $200. It said that 18% were sold under $99, 27% went for between $100-150, and 11% sold for between $150-200.

“Prices and formats are consistent with industry standards for top performers,” the company said in a statement.

Springsteen has not released any statements himself on the controversy. Both he and Ticketmaster have been under pressure to provide an explanation for the tickets that were priced in the four-figures, with the $5,000 figure being held up by some detractors as proof that the artist is not actually a “man of the people.”

Ticketmaster and the singer had previously not revealed any fixed costs for tickets, although fans quickly figured out that the first ones to get through the queue each day were able to buy in the $60-400 range… only to have those immediately snapped up, leaving the more exorbitantly priced ducats — with values inflated as much as 10 times the original value — as what most would-be buyers see when they log in.

Ticketmaster is highly unlikely to dump the “platinum” program that has proved so unpopular this week, designed as it is to devalue secondary ticketing sites like StubHub and put extra money in the hands of the artist and promoter. It did appear by the third day of on-sales Friday that caps were being put on the highest platinum values, as a survey of seating charts in different cities showed those tickets maxing out in the low-to-mid 2000s instead of $4,000-5000. But it’s also possible those seats were being priced lower in response to perceiving less heated demand after the huge surge of national interest the first day.

While there was speculation that the highest prices being disseminated were determined by an algorithm, sources say the dynamic pricing is not actually rooted in an algorithm but set by promoter pricing teams, which would explain some of the big differences in pricing for platinum tickets from city to city.

The majority of dates hit the market this Tuesday through Friday.

On Tuesday, shows go on sale for Washington, D.C., Baltimore, State College, Penn., Cleveland and Philadelphia, although the latter two are among the few shows on the tour not going through Ticketmaster. On Wednesday, Detroit goes on sale. On Thursday, tickets become available for Atlanta, Kansas City, Seattle, Milwaukee, Columbus and Buffalo.

On Friday, the two New York City dates — Madison Square Garden and Barclays Center — go on sale (with the latter Brooklyn show also not being handled by Ticketmaster). Also on sale Friday are the tour finale in Newark, NJ and a two-night stand in Belmont Park, NY.



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Adele Adds 34 Dates to Las Vegas Residency, Sets June Return

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What happens in Vegas is staying in Vegas. Adele has announced that she has extended her Caesars Palace residency, with performances planned through November.

The singer made the announcement Saturday evening during what was originally set to be the final performance of the series. The residency will face a hiatus for three months, returning in the summer on the date of June 16. From there, nearly five months of dates will follow, with a final performance slated for Nov. 4. Registration is currently open for ticket sales.

“Playing to 4,000 people for 34 nights is not enough. I know that, so I am coming back,” Adele told the Caesars Palace audience on Saturday.

The singer also announced that upcoming performances in June will be filmed, with footage being released to the public later on.

“I’ll be back for a few weeks in June, and I’m going to film it,” the singer continued. “I’m going to release it to make sure that anyone who wants to see the show [can].”

The second round of performances comes as a welcome surprise following the residency’s turbulent journey to Caesars Palace. Originally slated to kick off in January 2021, the series was delayed nine months, amid reports that the singer was dissatisfied with the project’s original staging and complications due to COVID-19. Rumors circulated that the residency would shift venues or even be canceled altogether. But after strong reviews and a series of sold-out performances, the singer is ready to double-down on her residency.



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BTS’ Jimin Snags U.K. Top 40 Hit With ‘Set Me Free Pt 2’

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First J-Hope, now BTS’s Jimin has a U.K. top 40 hit as “Set Me Free Pt 2” (via BigHit Entertainment) blasts to No. 30 on the national chart.

The South Korean singer is now the standard-bearer of BTS’s solo members – on the U.K. chart, at least.

As the K-pop superstars’ seven members explore their respective solo careers, he’s the fifth to snag a U.K. top 100 solo hit. Previously, Jungkook’s “Stay Alive” (No. 89), Jin’s “The Astronaut” (No. 61), and RM’s “Indigo” (No. 45) impacted the Official U.K. Singles Chart, while J-Hope’s “On The Street,” a collaboration with J. Cole, recently hit No. 37, until now the high point for a solo single from a BTS band member.

“Set Me Free Pt 2” is lifted from Jimin solo album FACE, which dropped last Friday (March 24).

As a group, BTS has scored nine top 40s, including four U.K. top 10 singles: “Dynamite,” “Butter” and Coldplay collaboration “My Universe” all going to No. 3, and “Life Goes On” hitting No. 10.

On the U.K. albums chart, J-Hope, Jin, Suga, RM, Jimin, V and Jungkook have together landed eight top 40s, including two Official U.K. Albums Chart leaders, with 2019’s Map of the Soul – Persona and 2020’s Map of the Soul – 7.

“Set Me Free Pt 2” is the among the highest debuts on the current chart, published last Friday (March 24). Honors go to Taylor Swift, whose Lover era song “All of the Girls You Loved Before” bows at No. 11. At the top of the survey, Miley Cyrus rides a 10-week streak with “Flowers”.

ARMY will no doubt keenly watch for the debut chart position of Jimin’s FACE. All will be revealed when the national singles and albums charts are published this Friday, March 31.



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Lana Del Rey’s Albums, Ranked

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“Did You Know That There’s a Tunnel Under Ocean Blvd,” Lana Del Rey’s just-released eighth studio album, is a captivating addition to one of music’s most iconic discographies. And, like the seven records that came before it, it’s a beautiful, occasionally confounding mystery that promises to unfurl slowly over the next couple of years.

So, how do you decipher a body of work as multi-layered and mercurial as Del Rey’s — let alone rank it? The short answer is: with great difficulty and a boulder-sized grain of salt.

With a catalog as consistently great as Del Rey’s, it’s not so much about picking the best album. Rather, the goal is measuring ambition, impact on pop culture and influence on peers. As such, the freshly minted “Did You Know That There’s a Tunnel Under Ocean Blvd” is at a distinct disadvantage. Time will tell if it spawns a whole generation of clones a la 2012’s “Born to Die” or feels as integral to the musical landscape as 2019’s “Norman Fucking Rockwell.” (For a separate Variety review of the new album, click here.)

In the meantime, here’s a best attempt at ranking Del Rey’s studio albums, excluding pre-fame releases such as the semi-official “Lana Del Ray aka Lizzy Grant” and extended plays like 2012’s “Paradise.”

[Editor’s note: An earlier version of this list had an incorrect ranking for the albums.]



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