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Gwyneth Paltrow explains why she sells vagina-scented candles



Gwyneth Paltrow became a household name after starring in multiple films, including “Se7en” and “Shakespeare in Love.” However, she made the decision to step away from the limelight and for over a decade, she has turned focus to her lifestyle brand Goop.

For this week’s Sunday Sitdown, Paltrow visited her company’s store in Sag Harbor, New York, to speak with TODAY’s Willie Geist about running Goop and what roles she might pursue in the future. 

Gwyneth Paltrow and Willie Geist sit in her Sag Harbor Goop store.TODAY

After testing some of her Goop products on Geist, Paltrow opened up about how she takes pride in building her brand, which began as a newsletter in 2008.

“I always find it surreal — a little bit — when I come into a store and watch people as they mill around and ask questions and pick things up,” she said. “It’s such a place of discovery for people and everybody’s always smiling when they’re in the store. So, I love coming into the store.”

Many Goop products — such as the best-selling $75 candle called “This Smells Like My Vagina”— have made headlines and been widely discussed on social media.

A few Goop candles
A few Goop candlesTODAY

As she began to describe the meaning behind the candle’s eye-catching name, Paltrow asked, “Can I say that on morning TV?” 

“This candle is really like that provocation to say like, ‘It’s amazing to be a woman in every way. It’s amazing to have that kind of power and you deserve to have that agency,’” Paltrow explained.

The 49-year-old became Goop’s CEO in 2016 and has since expanded the brand to include a podcast and a Netflix show. She said going from being an actor to the head of a company has been “scary” because of all the responsibilities that fall on her. 

To create Goop, Paltrow took a step back from her acting career, a decision that was made easier by the fact that she didn’t enjoy the spotlight.

“I think it was probably around the time of winning the Oscar where you go from people kind of being curious about you or discovering you or rooting for you to it all being upended, and people really wanting to tear you down and take great pleasure in it,” she said. “Which ends up being a really beautiful lesson in knowing who you are. Loving the people you love. Being totally in integrity. And like f— everybody else.”

The businesswoman referred to herself as “a fake extrovert” who tried to pretend that she loved being in front of the camera when that wasn’t the case. 

“I don’t like being the center of attention,” she said. “I hate speaking in public. And I’ve had to learn all those skills to sort of like prop myself up and do it anyway. But I never felt very, fully comfortable being in the public eye to that degree. I still don’t, but it’s fantastic that I’ve been able to do something that’s very fulfilling and work with a team that I adore.”

Her work as a CEO also still allows her to spend time with her two children, 18-year-old daughter Apple and 16-year-old son Moses, whom she shares with ex-husband Chris Martin.

“I feel very blessed that I’ve been able to try to pursue this other career and kind of like keep hours where I’m able to be home and make them dinner and stuff like that,” Paltrow said.

Despite no longer seeking the spotlight, Paltrow hasn’t quite given up acting.

Paltrow revealed that she is open to acting again if she would get to collaborate with her husband or her friends. Recently, she starred in the 2020 Netflix series “The Politician,” which was co-created by Ryan Murphy, Ian Brennan and her husband Brad Falchuk, whom she married in 2018. 

“I mean, if my husband was doing something and wanted me to do it. I would do it,” she said.

The other type of role she’d do, Paltrow said, was a stage performance, so she could fulfill a promise she made to her mother.

“I told her that I would go and do a play,” she shared. “So, I’m going to deliver on that promise at some point.” 


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Reese Witherspoon and Husband Jim Toth Divorcing After 12 Years of Marriage



After 12 years of marriage, Reese Witherspoon and Jim Toth are going their separate ways.

The former couple announced their split in a joint statement shared to social media on Friday, March 24, two days before their wedding anniversary. 

“We have some personal news to share… It is with a great deal of care and consideration that we have made the difficult decision to divorce,” the statement read. “We have enjoyed so many wonderful years together and are moving forward with deep love, kindness, and mutual respect for everything we have created together. Our biggest priority is our son and our entire family as we navigate this next chapter. These matters are never easy and are extremely personal. We truly appreciate everyone’s respect for our family’s privacy at this time.”

What’s more, a source tells ET, “Reese and Jim’s decision to get a divorce was really just an amicable and thoughtful choice on both parts. They made the decision together and there is nothing dramatic about it. It is all love and they are committed to looking out for their son and whole family together.”

The couple was married on March 26, 2011 at the 47-year-old actress’ ranch in Ojai, California. A little over a year later, Witherspoon and Toth welcomed their first child together, Tennessee. Witherspoon is also mom to Ava and Deacon Phillippe from her previous marriage to actor Ryan Phillippe.

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A post shared by Reese Witherspoon (@reesewitherspoon)

In 2012, Witherspoon shared with ELLE how she first met the the 52-year-old talent scout at a house party when he rescued her from a “really drunk guy.”

“Jim came over and said, ‘Please excuse my friend. He’s just broken up with someone,'” the 46-year-old actress recalled. “Jim was a really good friend, pulling him out of that situation. That’s just kind of who he is, a really good person.”

The two were engaged by December 2010, just 10 months after publicly confirming their relationship.

Over the past few years, Witherspoon and Toth have rarely been seen out together. One of their last appearances was at Vanity Fair‘s Oscars after-party in February 2020. 

And one of the last times Witherspoon posted about Toth was on Dec. 21, 2022. She also posted a photo of herself, Toth and Tennessee on Jan. 1, 2023.

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A post shared by Reese Witherspoon (@reesewitherspoon)

View this post on Instagram

A post shared by Reese Witherspoon (@reesewitherspoon)

Last May, Witherspoon also celebrated her and Toth’s 11th wedding anniversary with a sweet message. “Happy Anniversary JT!! 💗 11 years of adventures, love & laughter. I feel so lucky to share this wonderful life with you. 💕,” she wrote at the time.

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A post shared by Reese Witherspoon (@reesewitherspoon)

For more on Witherspoon, check out the links below.


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24 Toys And Games Reviewers Say They’re Glad They Bought



To play, pass out all of the cards to players and have everyone keep their pile face down. Everyone takes turns putting a card in the middle while saying “taco,” “cat,” “goat,” “cheese,” and “pizza,” in that order. If the picture on the card that’s placed down matched the word that’s been said, everyone races to slap the center pile of cards and whoever slaps the pile last has to add the center pile to their personal pile. Oh! And there’s also “narwhal” where everyone makes a unicorn horn with their hands clapped together above their heads, “gorilla” where everyone bangs on their chest like a gorilla and “groundhog” where everyone has to knock on the table. Whoever does the motion last picks up the center pile. Whoever runs out of cards first wins! You can play with three to eight players and the *recommended* age is 8 and up.

Promising review: “I just finished playing a round of this with my 6-year-old son and 8-year-old daughter and it was so much fun. There was squealing and laughter galore. Simple to learn and fun to play. We can’t wait til dad is home from work to play with him. Fast paced and action filled, this is not a game where you can sit and casually chat while you play, which sometimes can be a blessing in disguise depending on the company! We love this game, and I’m so glad we bought it. I bought it on either black Friday or cyber Monday, but would buy again even if I had to pay full price!” —AC33

Get it from Amazon for $9.84.

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‘Shucked’ star Andrew Durand performs ‘Somebody Will’



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Andrew Durand stars as Beau in the new Broadway musical “Shucked,” a comedy about a small town in the midst of a corn crisis. He stops by Studio 1A and gives a special preview performance as part of the Citi Music Series on TODAY.

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