The way Looni sees it, a vital next step in addressing these problems is cleaner and safer solutions for menstrual health, designed by those who have periods. “Most solutions on the market had been developed by people who haven’t had periods and therefore don’t understand the symptoms that we as women suffer from, such as mood instability and tender breasts,” explains Steel. “We saw a strong need for research-backed solutions and education, alongside a team that wasn’t afraid to tackle outdated taboos.” Developed alongside a team of female practitioners—including Felice Gersh, an integrative gynecologist, and Jaclyn Tolentino, a functional-medicine doctor specializing in hormone optimization—from both a conventional and holistic perspective, Looni’s debut product is Balance Beam Mood Complex, a supplement designed to target the hormonal fluctuations of the menstrual cycle. “When your hormones are balanced, you experience fewer mood swings, cravings, and overall irritability,” says Leyland. All its ingredients are backed by clinical research, including vitamin B6, which has been shown to treat PMS; L-theanine, a known stress reliever; and 5-HTP, made from the seeds of the African Griffonia simplicifolia plant, which increases serotonin levels and promotes healthy mood balance. On the horizon is the brand’s Cycle Soothe Breast Balm, which will help ease tender-breast pain with tension-relieving arnica and anti-inflammatory terpenes and phytocannabinoids. “After more than 70 years of the same old blanket pharmaceutical solutions, women deserve better, more thoughtful solutions,” says Steel of the mission at the heart of Looni’s debut offering and what’s coming down the pipeline. “It’s time for the products and research being done within the category to be led by those actually experiencing the issue,” adds Leyland.
Marrying radical candor, integrative expertise, and cutting-edge science, Looni is already making good on its aim to fight society’s long-held stigmas and push the needle forward for menstrual health. “Most women are operating from a knowledge deficit about their bodies,” says Steel. “We hope to provide access to every woman looking to achieve complete body literacy and unlock [their] full potential. It’s a hefty task, but one that we wake up excited to fight for every day.”
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The Best Dressed Stars This Week Chose Unexpected Shapes
This week, the best dressed stars embraced theatricality on the red carpets. Big, bold silhouettes prevailed at movie premieres and Hollywood parties—whether it was dresses with voluminous ruffles, slouchy denim boots, or even sequined hoods. The memo among A-listers was to expect the unexpected when it came to their fashion choices.
Some of the standouts this week? Certain celebrities opted for vintage ensembles with strong shapes. Take Sydney Sweeney at the HCA TV Awards this weekend, when she revived a Mugler dress from 1981 that had exaggerated peplums. Or Kylie Jenner, who celebrated her 25th birthday this weekend in a vintage Paco Rabanne look. The silvery getup complete with a disco ball-like hood, which was ready to party the night away in.
Impactful colors also had a moment. On the Jimmy Fallon show, Never Have I Ever star Maitreyi Ramakrishnan opted for a Zimmermann floral dress with tons of ruffles, While out in New York, Lili Reinhart also slipped into Tory Burch’s sporty dress with a dash of yellow color-blocking. Speaking of New York, however, there was one city street style moment that truly stole the show: When Rihanna emerged in Y/Project’s extra-slouchy denim boots, fresh off the runway. A head-turning accessory only the Bad Gal herself could truly pull off.
Which were your favorite celebrity looks this week? Be sure to vote below, and check back on Friday to see which ensemble is the ultimate best dressed of the week.
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The Kardashian-Jenners Show Three Ways to Modernize Body-Con Dresses
If you’ve been following the Kardashian-Jenners since their early days on Keeping Up With the Kardashians, you’ll know that the stylish siblings have always loved a body-con dress: Kim, Kourtney, and Khloe in particular. The show skyrocketed to fame in the early 2010s, after all—there was no better time for skintight Hervé Léger bandage dresses. Over the years, the five siblings’ personal styles may have evolved, but their penchant for form-fitting frocks has never quite quit (Kim, for instance, has been favoring Balenciaga’s spandex catsuits lately). This weekend on Instagram, Kylie posted a new photo with Kendall and Kim, and their trio of summery outfits showcased a more modern update on their signature body-con dressing.
Posing aboard a yacht for Kylie’s 25th birthday celebrations, the three sisters did figure-hugging dresses in a fresh, new way. Kylie wore a sequined and sheer off-the-shoulder dress, complete with an asymmetrical high slit. It’s a more minimal (and elegant) take on the vacuum-sealed style. Kim opted for a shredded red Rick Owens gown that had one long sleeve, her design favoring the more futuristic vibe she’s been channeling as of late. Kendall, meanwhile, slipped into a two-piece, choosing a glitzy bra top and skirt that’s perfect for a night out.
Fashion in general has been moving back towards body-con silhouettes—see the clingy pieces at Mugler, Jacquemus, and Eckhaus Latta—so the Kardashian-Jenners are clearly onto something with keeping their signature sexy look alive. It would be a sight to see the Kardashian-Jenners slip back into their 2010s club wear—but their 2022 takes on the vibe is pretty close. They’re a little more (okay a lot more) current.
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What? Cardi B Reveals She Uses Boiled Onions to Wash Her Hair
Homemade hack! Cardi B is proud of her long locks thanks to an unusual shampooing process.
“My last 2 washes I been boiling onions and using the water to wash my hair.” the “Bodak Yellow” songstress, 29, wrote via Instagram on Friday, August 12, alongside a photo of her long, natural hair. “I used to do this 6 years ago when I started my healthy hair growth journey.”
She added: “I stopped cause I got really lazy. It’s odorless and I notice that it’s been giving a shine to my hair.”
The New York native’s social media followers were quickly amazed that the water from the vegetables could help her hair grow without a strong aroma. “Dominican remediesssss 😂,” one Instagram user replied.
The rap star is not the only one to wash her hair with onions. In fact, Illuminate Labs’ Dr. Andrea Paul told MarthaStewart.com in March that applying onion juice on the scalp is good to treat hair loss due to the amino acids, which help restore hair follicles. She added: “For convenience, it probably makes sense to apply the treatment prior to showers, as it will be quite pungent.”
While Cardi — who shares daughter Kulture, 4, and son Wave, 11 months, with husband Offset — did not further detail her haircare routine, she’s previously been candid about her go-to beauty products.
“Would you shower at my place?” she previously captioned an August 2021 photo of her bathroom via Twitter, showing off tubs of Vaseline, Dove body wash, Degree deodorant, Dr. Teals scrubs and Lubriderm lotion.
The Hustlers actress continued at the time: “I loooveeeee to exfoliate down south with [the St. Ives Apricot scrub] after I shave. I can’t laser or wax til I give birth [with baby No. 2] so I like to exfoliate right after I shave. Body scrubs is good for the leg & body but I feel is too oily for the bikini line.”
Cardi has also frequently made headlines through the years over her changing hairstyles and wigs, but her natural look has remained one of her favorites.
“OK guys, so this is really how my hair is,” Cardi said in a June 2020 Instagram Story video. “My hair gets like this when you blow dry it and then two days later it looks puff puff like this. Even when you braid it.”
The “WAP” performer told her social media fans that she calls her hair “straight” which is different from Kulture and her “little coils” of curls.
“All the good things that you put in your body, you gotta put in your hair,” she added in the clip, noting that she swears by a DIY hair mask using avocado, raw eggs, mayonnaise and more. “You’re not gonna put soda in your hair because soda ain’t good for your body.”
She continued: “This treatment is really good for curl patterns. I don’t really have a curl pattern but my baby does.”
Read the full article here
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