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TikTok’s ‘W Blush’ Hack Will Give You a Sunburnt Glow in Seconds

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If your mother has ever yelled at you for not wearing sunscreen, I’m delighted to report TikTok’s newest makeup trend is for you. Meet, W blush: the easy way to pull off summer’s sunburnt beauty look (without ever having to get sunburnt.) 

TikTok has been a large catalyst for the emergence of born-again blush fanatics. From lifting and sculpting ’80s methods to e-girl Hatsune Miku–esque applications, it seems like there’s a new method to perfecting the perfect rosy look. Glamour reported that blush sales skyrocketed by almost 40% since the start of the pandemic, and it’s not for no reason: People are all in for putting a little (or a lot) of color on their face.

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As someone whose coworkers have berated her into using sunscreen at the ripe old age of 23, my cheeks aren’t a stranger to natural redness. I grew up on the Miami coastline, so naturally, I always had a rosy look that lasted through the first few days of the week, after spending my Saturday and Sunday lying at the beach or at the local YMCA swimming summer camp. It wasn’t until I moved upstate, however, that bright blushes became an integral part of my beauty routine to chase that sun-kissed, freckled look I constantly had while growing up. 

So what exactly is W blush? It’s pretty self-explanatory: The method involves drawing a W shape across your nose bridge to connect both cheeks. Drag your blush of choice down to the apple of your cheeks, sweep it up to your the middle of your nose where the sun would naturally hit, and repeat it on the other side. 

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This content can also be viewed on the site it originates from.

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Influencers and cosmetic companies alike are co-opting the trend for their millions of followers. Milk Makeup signed off on it by featuring creator Muriëlle van Schaik using its Lip + Cheek stick to achieve the look—bringing the sunburned look sans aloe vera into the mainstream.

I’m not the only one obsessed with the youthful glow W blush provides. On TikTok the trend’s hashtag has amassed nearly 65,000 views and counting, ramping up even more over the last few weeks. Celebrity makeup artist Clarissa Luna works with Lana Condor, who did a Vogue Beauty Secrets video earlier this year professing her love for an over-the-top blush look.

“I use it almost daily on myself, especially on my ‘no makeup’ days,” Luna tells Glamour. “You can really take this look from day to night easily. We’re always looking for the easiest, quickest makeup hacks. This is a quick makeup with a beautiful finish. That’s a win-win.”

While you can incorporate W blush into any sort of look, Luna added that the trend is best suited for the no-makeup makeup look, spurred by the clean-girl, glazed-donut aesthetic courtesy of celebrities like Hailey Bieber and Addison Rae. Any type of formula (powder included!) works with the trend, but Luna prefers liquid and cream formulas due to their buildable coverage.

“It all depends on the type of makeup I’m trying to create for my client,” Luna says, “but if it’s a glowy makeup, I always start with great luminous base like Live Tinted’s Hueglow, and either mix it with a cream blush or blend the blush on top using a damp BeautyBlender. It gives a beautiful youthful finish we are all looking for. For a more matte application or for oily skin, I’ll use a powder blush and top the cheekbones and bridge of the nose with a subtle highlighter like the Dior Forever Couture Luminizer Highlighter Powder, which is a subtle but effective way to highlight matte skin.”

The girlies (and by girlies I mean Miss Addison “Renegade” Rae) are fans. 

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So next time you see Dua Lipa or Bella Hadid with a sunburnt rosy tinge on their cheeks one day to the next, just know their dermatologists are breathing a sigh of relief. You can shop all the products for a W blush summer look, below. 



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Rande Gerber Gets a Haircut From Daughter Kaia: ‘Beats Going to the Barber’

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Rande and Kaia Gerber.
Image Press Agency/NurPhoto/Shutterstock; Jason Mendez/Invision/AP/Shutterstock

Kaia Gerber‘s got skills! The supermodel gave her dad, Rande Gerber, an at-home haircut, saving him from a trip to the barber.

The Casamigos cofounder, 60, shared a sweet photo of Kaia, 20, at work on his mane via Instagram on Sunday, August 7. “@KaiaGerber cuts on the dock, sure beats going to the barber,” he captioned the post.

In the shot, the American Horror Story star was dressed in a black bikini and looked focused as she evened out her father’s tresses on a lakeside dock. Rande, for his part, smiled into the camera.

The father-daughter moment was praised by fans. “Great memory to have too!!!” one follower wrote. A second fan commented, “Sometimes it’s the simplest and sweetest things that bring the most joy.” A third social media user added: “Looks pretty good to me, a pro in the making!”

This wouldn’t be the first time Kaia has shaped up Rande’s ‘do. In 2017, Kaia’s mom and fellow supermodel Cindy Crawford posted an Instagram photo of the YSL Beauty ambassador giving Rande a cut. “Waterfront haircuts by @KaiaGerber. Anyone need a trim?” Crawford, 56, captioned the shot, adding a scissor emoji.

That time, Kaia worked on the back of the businessman’s crown as he sat patiently, facing the lake.

The Gerbers have been enjoying life on the water. Earlier this month, Crawford shared a video of herself and Rande taking a ride on a jet ski.

“Feels like summer,” the Illinois native wrote alongside the Instagram clip shared on Saturday, August 6. One week prior, Crawford shared a photo of herself and Rande posing together on a dock, teasing in the caption, “Welcome to Gerber Island.”

In addition to Kaia, Crawford and Rande share son Presley Gerber, 23. The couple tied the knot in 1998 on Paradise Island in the Bahamas. The ceremony was a relaxed one, with Crawford walking down the aisle barefoot in a lace slip dress.

“I wanted to look like the best version of the girl Rande loves waking up to every morning,” Crawford wrote in her 2015 book Becoming, per Brides. “Rather than have my dad walk me down the aisle and give me away, Rande and I chose to walk each other down the stairs that led to the beach and the ceremony.”



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Meghan Markle Introduced Oprah to This Latte Kit — And It’s On Sale Right Now

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Clevr Blends’ Oat Milk Lattes made it onto Oprah’s Favorite Things list in 2021, where Oprah Winfrey revealed she drinks the superfood lattes every single day. She wrote on Oprah Daily that her royal neighbor Meghan Markle introduced the woman-led wellness brand Clevr, in particular the instant latte blends made with adaptogens and superfoods to help with energy, mood and focus. 

“My neighbor Meghan (yes, that one) introduced me to this woman-led wellness brand. Not a day goes by without me sipping on the golden latte from this kit, which also comes with chai latte mix and a little frother. You can add the mixes to smoothies for a flavor boost, too,” Oprah shares.

Oprah’s Favorite Things includes the Clevr SuperLatte Starter Kit, which comes with two 14-serving latte mixes, a portable milk frother, and scoop for perfect portions. Right now, the latte kit is on sale at both Amazon and Clvr Blends. To get 25% off, just use the code SIPSMARTER on Clvr’s site or clip Amazon’s coupon before checkout.  

Meghan Markle made a mark on Oprah’s Favorite Things. “My neighbor Meghan (yes, that one) introduced me to this woman-led wellness brand.” The media mogul loves the Golden SuperLatte by Clevr, which is included in the starter kit along with the Chai SuperLatte and a handheld milk frother. The SuperLattes are made with adaptogen and superfoods to help with energy, mood and focus. 

$74$59 AT AMAZON

$74$59 AT CLEVR
WITH CODE SIPSMARTER


Clevr Blends’ Oat Milk Lattes are available in six different flavors: Matcha, Chai, Golden, Coffee, Rose Cocoa, and a caffeine-free Sleeptime. To make a hot latte, just add 3 tablespoons of the Clvr latte mix to 8 ounces of hot water, and froth or blend. If you prefer an iced latte, use 5 ounces of warm water with the mix, and pour it over ice. 

The SuperLattes are 100% plant-based and have no added sugar. According to Clevr, the blends are formulated with organic arabica coffee and vegan creamers, plus organic ashwagandha for stress reduction, lion’s mane mushroom for brain health, reishi for immunity and probiotics to aid digestion.

Oprah’s Favorite Things 2021 list highlights women-owned and POC-owned businesses across categories of fashion, beauty, homeware, toys, lifestyle, and food — including Clvr Blends. 

“After this past year, I think we all deserve some surprises and delights for the holiday season,” Oprah wrote in the mag. “That’s why we worked hard to find these truly incredible items. Extra important to us this year? Celebrating small businesses, women-owned brands, and items created by people of color. You’re bound to find something for everyone on your list. Just don’t forget to treat yourself!” 

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Pete Davidson’s Shirt Seems to Say How He Feels About His Split From Kim Kardashian

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In the few days since news broke that Kim Kardashian and Pete Davidson broke up, the only public response has come from Kardashian’s ex, Kanye West. Still, Davidson’s post-breakup style may hint at how the SNL cast member is taking the split.

While Davidson spent August 5 with his mother and sister, Casey, as they celebrated her graduation from the physician assistant program at New York City’s Pace University, he was back in Australia to continue shooting his film Wizards! the very next day.

So how does Pete Davidson—who literally has Kim’s name branded on his chest—feel about the breakup? We can’t say for sure, but the T-shirt he reportedly wore on the set of his upcoming project might shed some light on the subject. According to E! News, the comedian was photographed wearing a “What… I feel like shit” T-shirt on August 6, just one day after their split was reported.

Though it was initially said that long-distance and scheduling conflicts led to their breakup, a source recently told Entertainment Tonight that the reality star broke things off with the comedian because “the spark between” them had “faded” after nine months together. The source added that Davidson is “so sweet, but she didn’t feel ready for something serious with him.”

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“They had tons of chemistry, and still do, but she kind of wants to be single and date,” the source said. “Kim still adores Pete and will always be friends with him. She still thinks he’s the nicest and sweetest guy in the world and there’s no drama or anything weird between them now.”

They continued, “She felt like Pete was the extreme opposite of Kanye and it was good for her then. She initially thought it would be a fun fling, but then it got more serious when they were spending so much time together. Kim wasn’t feeling like she was willing to settle down with him just yet.” When you think about it, this makes more sense than long-distance struggles considering Kim Kardashian’s reported affinity for her private jet…




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