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Victoria Beckham Launches TikTok With a Viral Video About Her Diet

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Victoria Beckham is a master of irony. Sending herself up (remember those “Fashion Stole My Smile” T-shirts? How about that Juergen Teller “shopping bag” campaign for Marc Jacobs?) is par for the course for the designer, who has built Brand Beckham with endearing self-deprecation at its core. In an industry that takes itself very seriously, VB stands out for her knowing nods to her celebrity fame and her impeccably curated personal aesthetic. She is firmly in control of her narrative.

It was only a matter of time, then, before Beckham joined the TikTok party. She launched her platform on July 14 with a sarcastic reference to the same diet she has followed for 25 years: grilled fish and steamed vegetables. “She will very rarely deviate from that,” David Beckham told The River Cafe’s Ruth Rogers earlier this year. The one exception during their entire marriage? When the mother of four was pregnant with Harper.

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In her TikTok debut, Victoria says the inimitable line, “Tell me you’re Posh, without telling me you’re Posh,” while a waiter lifts a cloche to reveal her lunch. Yep, you guessed it: fish and veg. With a twinkle in her eye, this simple clip is all the former Spice Girl needed to set the tone for her TikTok career and send her followers, who are encouraged to use #StitchPosh to tell their own posh stories, wild.

Will we see VB recreate her go-to comfort food: a piece of whole grain toast sprinkled with salt, which she also revealed on Rogers’s podcast? Time will tell. This is the first instance in which Victoria has combined the fashion and beauty arms of her brand empire with her personal life—a smart move that will strengthen her identity as a businesswoman.

“TikTok is a super exciting platform, it’s new territory and a different audience, but it felt like the next natural step,” the designer tells Vogue. “I can’t wait to share what we’ve been creating. On a personal level, I had to give in to the kids at some point—just don’t expect any dance routines!” Watch this space.

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Goth Bride Megan Fox Just Debuted a Blonde Lob and Blunt Bangs

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While she may have gone blonde (again), she’s still the same Megan Fox. On January 28, the future goth bride shared a photo of a small shrine dedicated to her relationship with fiancé Machine Gun Kelly, writing, “The pendulum says you guys gotta start conceptualizing the more nuanced levels of trolling.” The reason for her pointed message remains unclear.

Instagram, Megan Fox

Fox and MGK are no strangers to manifestation and rituals. In January 2022, Fox told her followers she drank Kelly’s blood after the pair got engaged. “Just as in every lifetime before this one and as in every lifetime that will follow it, I said yes… And then we drank each other’s blood,” she wrote on Instagram at the time.

“Yeah. So I guess to drink each other’s blood might mislead people or people are imagining us with goblets and we’re like Game of Thrones, drinking each other’s blood,” Fox later told Glamour UK. “It’s just a few drops, but yes, we do consume each other’s blood on occasion for ritual purposes only.”



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Best Fashion Instagrams of the Week: Kylie Jenner, Timothée Chalamet, and Rosalía

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Is the point-and-shoot aesthetic making a comeback? Because this week, It girls such as Dua Lipa, Rosalía, and Bella Hadid uploaded photos bathed in the gloriously unforgiving whitewash of shoddy flash photography. Hailey Bieber even took things one step further and shared a mirror selfie where the beams of flash bisect her face. The whole thing feels like a harbinger of a Myspace-era comeback of fun, bad-on-purpose photography.

Meanwhile, there were plenty of more obvious and concrete trends to be found on the celebrity section of Instagram. Troye Sivan showed off his delightful spin on “womenswear as menswear” with a Loewe appliquéd cable-knit wool sweater. The fashion crowd continues to embrace the punk-flavored power of a Chopova skirt. Addison Rae added to the ever-growing list of knockout vintage Y2K, donning a wrap skirt from Roberto Cavalli’s spring 2000 collection. And Timothée Chalamet loves Haider Ackermann (just like the rest of us). 

All in all, it was a pretty good week on Myspace—erm, I mean Instagram! 

Below, check out some of the most memorable posts of the week. 

Kylie Jenner 

Courtesy of @Kyliejenner 

Emily Ratajkowski

Troye Sivan 

Rosalía

Dua Lipa 

Bella Hadid 

Timothée Chalamet 

Patrick Meynard 

Addison Rae 

Ashley Graham 

Hailey Bieber

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At Valentino Couture, Beauty Got a Club Kid Makeover

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Legendary hairstylist Guido Palau, meanwhile, conjured a smörgåsbord of different looks: natural hair, slicked-back hair, two-tone hair, a bleached peach buzz cut, and a shocking pink mohawk. “None of the looks were really extreme because the clothes were so beautiful and crazy and quite exaggerated,” says Guido. “I wanted to keep it cool and kind of real. You know, when you’re at a club, there’s one girl with her hair pulled back and a guy with a great haircut, and then girls with texture. It just reflects today, really. But at night.”

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